Insurers support agents’ digital transformation

Digital Insurance examines the impact of digital transformation on insurance agents. For more: How agents adjusted to more digital client relationships Liberty Mutual’s distribution leader on the digitalizing agent Once working from home became the new norm in 2020, agents and brokers were pressed to quickly implement and learn digital tools in order to stay connected with their clients. Despite pandemic-based restrictions being lifted, many of the solutions and conveniences born from remote work have stuck; automated and digital processes like online policy management, quoting tools and claims processing are seemingly here to stay for good. As the industry continues to evolve, carriers will have to continuously adjust their approach in supporting agent channels to help eliminate technology-related frustrations and stay digitally up-to-date. Martina Conlon, head of P&C insurance practice at Aite-Novarica Martina Conlon, Head of Property and Casualty Insurance at Aite-Novarica Group, shares that implementing digital solutions that streamline processes can be beneficial for agents.

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