Shutterstock The best way to define “digital transformation” is to look at its component parts. The digital aspect refers to the new technologies a company adopts to improve its processes — to do more with data and better serve customers. Recently, the focus on the technology front has been artificial intelligence, specifically generative AI. That said, a company can adopt and implement the latest AI technology without having undergone a true digital transformation. That’s because “transformation” speaks less to technology and more to people, as Jarrod Carpenter, director of business transformation at consulting firm Slalom , explained. “Digital transformation often manifests as the pursuit of the newest, shiniest tools to do the same things in the same ways,” Carpenter said. “However, true digital transformation prioritizes a change in culture and collaboration, with technology playing a facilitating role.” As Carpenter notes, the human element is essential to a company’s successful digital transformation. He’s not alone in his opinion. Built In spoke to more than 20 senior digital leaders, all of which agreed that digital transformation is as much about incorporating the latest tech as it is a cultural shift that entails embracing new ways of working and collaborating. Continue reading […]