Director of Operations at YEDI – A sector-agnostic business accelerator, venture capital fund and academic institute. getty A social mission drives your organization beyond making a profit as it allows you to have a bigger purpose, which provides better connection points for customers. I believe it’s a necessary addition to any business moving forward. A social mission is the deeper reason why your business exists in the first place. It’s the big “why” behind every single decision you make. Some big businesses that put their social mission at the forefront include Dr. Bronner’s and TOMS shoes. While you may know that you need a social mission, it takes dedication to figure out what your organization’s mission will be. Examples Of Social Missions To help further illustrate, an example of a business that puts its social mission at the forefront is Rethink Resource. Having worked with them through one of my company’s programs, I was able to see firsthand their focus on removing waste from landfills and helping other companies reach zero waste goals by offering waste diversion solutions for restaurants, food service waste hauling and grocery stores. Another example of a company I have worked with is 4Blind. They […]