Impossible? How to Actually Get a Return on Your Technology Investments

Technology investments have been a priority for most companies since before the pandemic, which brought new urgency to the implementation of new solutions. However, fully implementing a digital transformation is surprisingly uncommon – a new study found that only 15% of businesses with digital transformation programs have completed them. That low success rate is concerning because successful technology adoption is critical for maintaining or gaining a competitive advantage and for improving employee and customer experience. Why is it so hard to get the full value from technology investments? In our experience, businesses often invest in large tech systems but only see partial implementation, adoption, and overall success, due to a: Lack of expertise and training Poor planning and goal alignment Failure to adopt new mindsets One-and-done implementation (continuous optimization is key) In this article, we’ll discuss why getting the best tech ROI matters, along with best practices to help brands maximize the value they get from their tech spend. A well-implemented tech platform or solution can – and should – generate value in many ways, such as: Enhancing the customer experience. When employees have better, more connected tech tools and access to unified customer data, they can respond to […]

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