In today’s world, a well-designed user experience is vital for attracting and keeping customers. (terovesalainen/Adobe Stock) The 2022 Agency Growth Study conducted by Liberty Mutual and SafeCo reported that digital-first customer engagement has become the standard across industries. Roughly three out of five customer interactions happened online in 2022, compared to less than half in 2019. While these stats don’t signify an end to in-person encounters, they do illustrate the significant change in customer expectations that companies need to keep up with. The insurance industry is no exception. Although digitization in the industry grew during the pandemic, the study referenced above suggests insurance-industry modernization has begun to slow down. The study also found that agencies that had invested in digitization grew 70% faster than agencies that hadn’t, revealing the importance of implementing digital transformation to stay competitive. For agencies still wary of digital transformation costs and processes, the question is actually: Can you afford not to? Let’s explore. Making a good first impression We’re living in an increasingly digital world, where a well-designed user experience (UX) is vital for attracting and keeping customers. It’s reported that 94% of first impressions are impacted by your website design, while a further […]
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