To be successful, a business needs to have a plan for revenue in the short term and profitability in the long. Early-stage founders might be tempted to come up with half a dozen ways the company could make money. Don’t fall into temptation: Five unproven solutions don’t make one actual solution. Having said that, sometimes there might be several business models that could lead to profitability. The Business Model Canvas approach, where every aspect of the business is condensed onto one slide, offers a holistic view into every aspect of your business. For a pitch deck, however, I think it’s worth narrowing it down to two things: customer acquisition and lifetime value. For acquisition, focus on where you find your customers, whether those acquisition channels are scalable, and what it costs to acquire a new customer, usually called customer acquisition cost, or CAC. On the lifetime value front, examine how much each customer is worth, from the moment they show up in your product until they stop using your product. Every dollar they spend along the way is an individual customer’s lifetime value. From there, you can break your customers into different segments: One customer category could be people […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
