Agency’s revised design features new logo, colour scheme and tagline Michael Lohan, chief executive, IDA Ireland: ‘The new identity is synonymous with the vibrant, innovative country we represent.’ Picture: Maxwell The national investment development agency for Ireland (IDA) has presented its first new brand design in 40 years. IDA Ireland said the new design was issued to recognise the changes in world business and the shift towards digital technologies. The new design features a new logo, new colour scheme and new tagline. Instead of the former three hexagons in dark green, three dots in “vibrant green” now represent the Irish shamrock. This shade of green is also featured in the IDA’s new tagline, ‘Invest in extraordinary’. The company said the tagline represented Ireland’s position as “one of the most attractive destinations for foreign direct investment”. For the brand name, IDA Ireland selected a bespoke typeface, Sonas Sans, designed by Irish typographer Bobby Tannam. ‘Sonas’ is Irish for good fortune, prosperity and happiness. Read More Ireland pulls out all the stops for trade mission to ‘huge’ South Korean market IDA Ireland said the new branding was designed for the use on digital platforms to help raise company awareness in the […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
