Businesses are spending more on emerging technologies year-on-year but are struggling to expand pilot use cases Enterprises lack awareness of the latest mobile technology capabilities and find it hard to make supplier choices Suppliers can help customers overcome these challenges by emphasizing their ecosystem relationships and the business value of the new technologies The momentum for enterprise investment in emerging technologies remains robust with nearly half (47%) of businesses investing in generative artificial intelligence (GenAI), compared with 43% last year. Forty-three percent of survey respondents are investing in internet of things (IoT) and 33% is investing in 5G technology, reflecting an upward trend from 39% and 27% respectively in 2024. The latest EY Reimagining Industry Futures study emphasizes the need for Information and Communications Technology (ICT) suppliers to adapt their strategies to effectively support businesses in achieving successful digital transformation. At the same time, decision-making inside enterprises is diffusing more widely across the C-suite, with 49% of CEO respondents now involved in emerging technology strategy, including choice of suppliers. The EY study finds that organizations where the CEO is a key decision-maker are further along the investment curve. Over half (51%) of responding businesses with CEOs involved in new […]