The world-famous ICCA database will soon be known as ICCA Business Intelligence. It will provide exemplary analysis and intelligence about international associations, creating far more business opportunities for our members. The original database was an amalgam of several platforms. ICCA – in collaboration with technology partner Simpleview – announce the brand new Digital Transformation of the world-famous ICCA database, and ICCA website. This project has been 3 years in the making and was inspired by the resilience our industry displayed during the global pandemic. We recognised changes were needed to give our members a more robust value proposition when the industry returned once more to in-person meetings. It has been a long and complicated process, calling on the expertise and professionalism of many people working right across the ICCA and Simpleview teams. Here is a brief overview: In 2021, the ICCA Board discussed how improving the AMD (Association Meetings Database) could facilitate other improvements; including new website, updated CRM platform, and new member portal. A Digital Transformation would allow ICCA to drive forward a strategy for post-pandemic growth. Simpleview emerged as the ideal partner, with the necessary industry experience, expertise, technology platforms, and teams to deliver on the vision. […]
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