Courtesy of Hugo Boss As it aspires to be the “leading tech-driven fashion platform,” Germany-based luxury label Hugo Boss has been undergoing a digital transformation that includes advancing its planning processes. Supporting this technology-focused strategy, the company is shifting from fragmented, manual planning activities to unified, artificial intelligence-powered systems that it sees enabling better use of data for decision-making across the supply chain. Through this work, the company expects to be able to respond to demand changes quicker, improve sourcing decisions and achieve better inventory alignment for greater availability, reduced markdowns and boosted margins. During a panel at o9 ’s Aim10x Digital virtual event, Ralf Kromer, vice president business planning and analysis at Hugo Boss, explained the motivation behind this transformation. “Currently, we are living in a very volatile market, and we need data, and we need a decision-finding process which everybody can trust, everybody can build on,” he said, adding that the company is seeking to make planning more accurate and quicker by using AI and algorithms. Hugo Boss sought a “real-time integrated” technology solution, which it found in o9’s Digital Brain, a platform that unifies analytics, planning and decision-making. “It’s one technology stack, end-to-end and across the […]