On Friday, HSBC analyst Carlos Laboy revised the price target for Coca Cola Femsa (NYSE: KOF) to $112.00, down from the previous $115.00, while maintaining a Buy rating on the stock. Laboy highlighted the success of Coca-Cola FEMSA’s Long-Term Relationship Management (LTRM) agreement with The Coca-Cola Company (NYSE: KO ), noting that the partnership is yielding better results than expected. The collaboration, which began three years ago, aimed to encourage Latin American bottlers to increase investments to develop a data-driven, digitally enhanced marketing and branding system to boost revenue growth. Coca-Cola FEMSA is currently enhancing its business-to-business platforms with artificial intelligence and analytics. These tools are enabling the company to achieve detailed brand-package-price segmentation at the point of sale. The analyst pointed out that these digital capabilities give Coca-Cola FEMSA a unique advantage in managing its operations across 2.1 million stores. Moreover, the company has expanded its distribution to include alcoholic beverages, snacks, candy, and home care products that do not have direct store delivery, targeting the fragmented trade market. The partnership with Campari (LON: 0ROY ) in Brazil was noted as an example, where Coca-Cola FEMSA signed up for exclusive distribution and increased market development efforts. Laboy also […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
