Dive Brief HR alone can’t be accountable for a desired result, but HR does have a special connection to — and responsibility for — organizational culture, the firm said. Published Nov. 14, 2024 By Contributor Edwin Tan via Getty Images Dive Brief: So far, IT has been driving the “digital transformation” because of its obvious expertise in the “digital” part; however, HR plays a pivotal role in the next stage — the “transformation” part, global HR research and advisory firm McLean & Company emphasized in a Nov. 6 report . As organizations integrate artificial intelligence and other advanced technologies into their operations and workforce (the “transformation” part), people take a front role, and IT is relegated to a secondary spot, Lisa Highfield, McLean & Co.’s principal director of HR technology and AI, said at a media briefing. Organizations that fail to manage people priorities during the transformation stage — HR’s expertise — risk “overexerting, overwhelming, and disengaging employees,” an outcome that is neither sustainable nor conducive to the innovative work required for digital transformation, and likely to deplete productivity , the report warned. content image Access now➔ Trendline The top factors driving employee engagement Employee engagement can be a […]