How Your Stories Of Failure Create Better Business Success

No one really wants to fail. Admitting that you called it wrong, disclosing that you couldn’t make it work and announcing layoffs and closures isn’t how anyone planned their business journey. And yet failure happens every day, and it happens to almost every entrepreneur. But what if, instead of failure meaning defeat and hopelessness, it could mean better business success? How your stories of failure create better business success getty David Robson is an award-winning science writer specialising in the extremes of the human brain, body and behaviour, and he understands how failure can be channelled into success. The clue is in how you document and tell your story, and therefore how you frame the role failure plays in your life. "Spinning our memories into a well-told life narrative and viewing our future as an extension of this story, can help us achieve our aspirations for self-improvement,” he explained. Robson has written about such topics as a features editor for New Scientist and senior journalist for BBC Future. His writing has appeared in the Guardian, Men’s Health and the Atlantic, and in 2022 he won Mental Health Story of the Year at the MJA Annual Awards. David’s second book […]

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