How Unilever’s digital transformation is boosting online business

Unilever, the multinational FMCG company, has revealed that its digital commerce revenue accounted for 15 percent of its total revenue of €60.1 billion in 2022. Conny Braams, Unilever’s Chief Digital & Commercial Officer, is one of the key professionals to drive its digital transformation investments. Unilever does not reveal its IT spending. Unilever’s CEO, Alan Jope, expressed satisfaction with the company’s channel strategy, stating, “Under our channel strategy, we are capturing more than our share of the explosion in digital commerce, which now represents 15 percent of Unilever’s business and grew last year by 23 percent.” Hein Schumacher has taken over as the new CEO of Unilever, starting from July 1, 2023. Financial Performance and Growth During the fiscal year 2022, Unilever has achieved a turnover of €60.1 billion, with an operating profit of €10.8 billion, net profit of €8.3 billion, and free cash flow of €5.3 billion. Unilever’s one billion euro plus brands, which account for 53 percent of the company’s turnover, experienced sales growth of 10.9 percent. The digital commerce sales footprint of Unilever expanded and now represents 15 percent of overall sales. Notably, the United States and India, two crucial growth markets for the company, saw […]

You may also like...