How To Navigate A Massive Business Pivot

Chris Burres, Owner of SES Research Inc . One of my great joys is supporting entrepreneurs with my products. getty In the Art of War, Sun Tzu stated , “He will win who knows when to fight and when not to fight.” In the business world, understanding when to make business moves and change up your strategy will help your company become more successful. Many may be surprised to learn that some of the largest companies in the world, including Netflix, IBM and Twitter, all made strategic pivots at one point in their journey, which allowed them to grow and survive. When a molecule that I have been manufacturing since 1991, ESS60, showed a 90% extension of life in test subjects, Wistar rats, I had to make such a pivot decision. Although we continue to deliver carbon nano-materials to research institutions around the world, we also deliver a supplement with the longest longevity experiment result known to man. During this pivot, I have been able to tap into a broader consumer market and grow my revenue exponentially. Pivoting enabled me to reach more people with my products that could enrich their lives, thus providing greater value to society at […]

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