By Rieva Lesonsky Digitally transforming your company is not a short-term commitment. getty Digital transformation is a hot topic today, but what does it mean for small businesses? Eric Lamarre, Kate Smaje, and Rodney Zemmel, senior partners from global management consulting firm McKinsey, have a book coming out in June that addresses how companies “can build and flex their muscle by leveraging the power of AI, enhancing customer experience, and driving profitability through an ever-evolving process of transformation.” They were recently interviewed for McKinsey’s “ Author Talks ” series. And while much of what they address is aimed at big businesses, there is a lot small business owners can learn about “harnessing the power of digital transformation.” Smaje says they wrote the book after seeing their clients “struggle with what it really takes to make a digital transformation work” because the “‘how’ of it is really hard.” AI’s role in digital transformation Zemmel told “Author Talks” that everyone is talking about generative AI right now, and businesses need to think about how they’re “going to get value from it…and capture that value for your business.” MORE FROMFORBES ADVISOR That advice applies to small businesses too. It’s crucial to figure […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
