How to lead a successful digital transformation project

Digital transformation is key for ensuring companies keep up with the competitive market landscape. Putting digital at the core of a business can significantly reduce operating expenses and inefficiencies. However, this process often means changing the way internal teams work with one another. To help with the transition, Louise Cermak, Principle Consultant at software and IT consultancy Catapult CX, offers chief experience officers (CXOs) advice on how to lead a successful digital transformation project. According to Statistica , two of the leading factors driving digital transformation growth is the increase in customer demand and the need to overtake competitors. Digital transformation not only helps businesses strengthen their presence in a competitive field, but also maintain consistency amongst teams to enable collaboration and flexibility. This transition can be broken down into four core stages, which are essential to get right. Understand the pain points For effective digital transformation, CXOs need to think about their current organisational structure. It’s a good idea to sit down with various teams to create a pain point assessment — a review of every area of the business to see what’s working well and what’s not. For example, are the teams fragmented or working together? Does […]

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