Too many organizations today are still failing to get their business transformation process right. Often, they delay them too long and then when they do run with a project, they find it fails to deliver the benefits they were expecting. A recent survey by Copperfield Advisory (Copperfield), Insider, and Revolution Insights Group (RIG) evaluating corporate transformation, found that less than a quarter (22%) of companies in its analysis successfully transformed themselves. A 78% failure rate highlights just how difficult it is to transform an organization. In this article, I outline three main areas where businesses are getting transformation initiatives wrong and then provide three tips, showing how, by addressing each of these areas, they can ensure projects remain on track, thereby successfully transforming (and digitalizing) their business. Why transformation sometimes goes astray So, where exactly do organizations miss the mark in addressing transformation? First, they concentrate too much on customizing solutions by justifying how unique they are. That’s a mistake. Organizations don’t customize Uber, for example. They use the Uber app as it is and the Amazon app as it is, out of the box. If businesses do not focus on simplifying business processes and, therefore, avoiding the customization […]