How To Be A Risk-Taking Business In A Hunker-Down Economy

Business team having meeting getty Things are tough out there for many businesses right now, and they may be getting tougher. The “R word” is on everyone’s lips, although many are reluctant to speak it. Not the World Bank, though: It started 2023 with the dire prediction that a global recession is at hand. It doesn’t matter whether you occupy a B2B, B2C, DTC, or any other business category. When consumers pull back on spending, companies are forced to do so as well. There’s a tendency to draw inward during hard times with the hope that you can simply ride them out. Yet history has shown that the intrepid can not only survive uncertain economic times, but thrive. Instead of tucking themselves away, they tuck and roll. Think Airbnb and Warby Parker. Just trying to survive isn’t good enough. Neither is forging ahead with a strategic plan developed when the economy was growing at a fast clip and global pandemics were events you read about in history books. Companies that hit the sweet spot between the two extremes may surprise themselves with their performance. Here are a few ways you can be a risk-taker in a hunker-down economy. Understand […]

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