How this Amazon seller built a successful family business while honoring her Gullah heritage

In honor of Black History Month, CEO and co-founder Tracey Richardson shares the “secret sauce” behind the success of her Black-owned small business, Lillie’s of Charleston. "May you never feel unwanted, unloved, or hungry." That’s the motto of Lillie’s of Charleston , a Black-owned, family business that makes barbecue sauces, hot sauces, and spice mixes with flavors from home cooks and ancestors from the coastal South that date back generations. Tracey Richardson, CEO and co-founder of Lillie’s of Charleston. CEO and co-founder Tracey Richardson said it began in the early 1950s in Charleston, South Carolina, where her father spent his summers in the kitchen with his grandma and Aunt Lillie. No matter who came to visit, the women never let guests leave feeling unwanted, unloved, or hungry. Channeling the mantra, Richardson’s dad went on to own The Rib Shack in downtown Charleston, where he introduced his sauces in 1985. This was the genesis for the family bottling the sauces named after their beloved aunt, who represented a generation that taught their kin how to cook with love. But the "special sauce" behind Lillie’s of Charleston goes further than that. What some people don’t know is these flavors date back […]

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