Rise of A2P SMS shaping Africa is currently experiencing the golden era of digital transformation and e-commerce growth, which was enabled by the rise of A2P SMS (Application-to-Person Short Message Service). With mobile subscription penetration on the rise across the continent, businesses are looking for new and innovative ways to communicate with their customers. This has made A2P SMS a critical tool in helping businesses effectively reach their customers and enhance their communication strategies. According to a recent study, the A2P SMS market in Africa is projected to reach $14.2 billion by 2025, a significant increase from its current valuation of $6.6 billion. This growth is driven by the high demand for mobile messaging services across various industries, including banking, healthcare, and retail. The state of digital transformation in Africa has also contributed to the rise of A2P SMS. E-commerce has taken the continent by storm, with an estimated 21% of Africans shopping online. This figure is expected to grow to 40% by 2025, according to a report by McKinsey & Company. As more Africans turn to e-commerce, the need for secure and reliable communication between businesses and customers becomes more critical. This is where A2P SMS comes in, […]
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