In the battle for consumer attention, brands have to embrace new and thoughtful methods of engagement. One solution is to embrace digital accessibility, which will open the doors to new target audiences, redefine content, build new opportunities and elevate the brand’s reputation and ROI, discusses Ezekiel J Rudick, director of content marketing at Siteimprove. From email spam to pop ads to push notifications, consumers are inundated with an unrelenting stream of content. According to recent research , the average consumer spent 474 minutes a day on digital media in 2020 – a number that only promises to increase. As more businesses accelerate their digital transformation efforts, consumers are becoming saturated with content, leaving them feeling burnt out and fatigued. With digitally native brands having a head start over legacy competitors, organizations need to prioritize how they are capturing the consumer’s finite attention span if they want to survive and thrive in this new digital economy. The battle for consumer attention has spurred the attention economy – an approach to the management of information that treats human attention as a scarce commodity. Digital consumers are human first and only have so much attention to give. For today’s brands to win, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
