Contributor Legacy banks have earned a comfortable spot in the market, with decades or even centuries of expertise under their belts and trillions of dollars collectively on their balance sheets. Despite traditional institutions being regarded as prestigious within the financial services industry, many customers – and especially younger generations like Gen Z – are challenging legacy brands’ hold on the market. This digitally native group that makes up one fifth of the world population has now become a vital audience that traditional banks must learn to attract. Unfortunately, most legacy banks can struggle to understand their new set of consumers and can’t extract insights about them due to their lack of consolidated data storage in the cloud. Consulting firms such as Publicis Sapient are offering hope to legacy banks by combining the digital transformation firm’s decades of experience in financial services with intimate knowledge about integrating, understanding, and applying emerging technology. With more of them entering the market each day, Gen Z’s preferences are redefining the idea of banking. They’ve been shown to be less loyal to brands, deeply concerned about social justice, and financially, they have non-traditional income sources and a strong desire to own a home. But […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
