How indoor tracking can improve the customer experience in the hospitality industry

Customer experience is critical in the hospitality industry as it determines whether guests will return and recommend. Indoor tracking technology has revolutionized the hospitality industry in recent years by providing useful insights into guest behavior and preferences. Through the use of sensors and beacons strategically placed throughout a hotel or resort, managers can track guests’ movements, collect information about their behavior and create customized experiences that enhance the customer experience. How does indoor tracking work? What is it? Indoor tracking is a technology that enables hotels to track the movements of visitors in real time and collect important information. Hotels can record and analyze guest behavior through the use of sensors and beacons wirelessly connected to a central platform in order to offer customized services and optimize their business processes. There are a variety of indoor tracking technologies, including: WiFi-based systems : To track guests’ movements, they use the hotel’s WiFi networks. Although the data can vary in accuracy, no additional hardware is required. Bluetooth-based systems : These use Bluetooth beacons placed at specific locations around the hotel to track guests’ movements. The accuracy of the data is higher than with WLAN-based systems. UWB-based systems : These use ultra-wideband […]

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