Digital Transformation August 17, 2024 5 mins IKEA has some exciting strategies that harness modern technology (Image: IKEA) The home furnishings retailer has long been committed to digital innovation, not just in its product designs but also its transformed operations strategies IKEA is a company that has always been forward-thinking, so it’s no surprise that the company is harnessing disruptive technology to boost its progress. First beginning as a small mail order company in Sweden, IKEA quickly launched into a global powerhouse , known predominantly for its affordable flat-pack furniture. The organisation now attracts roughly 700 million customer visits every year, meaning its wide variety of products are in millions of homes around the world. In order to keep this large number of customers happy and continually engaged, the company has some exciting strategies that harness modern technology. These systems stand to bolster their internal operations and improve overall customer experience. AI optimisation: Creating a better everyday In recent years, IKEA has turned to cutting-edge technologies like AI and drone technology. These stand to reshape IKEA’s logistical processes as the company aims to keep setting new standards across the retail industry. The company first introduced autonomous drones in 2021 […]
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