How Focusing on People Can Help Your Digital Transformation Take Flight

The Gist People first. People are the most critical factor in successful digital transformation initiatives. Strategies for change. Establishing a change agent, communicating the benefits of change to employees and being prepared to make hard decisions are essential strategies to consider. Align customer and employee experiences. A positive human experience is key to a successful digital transformation, and it’s essential to align customer and employee journeys. When we talk about digital transformation, it often leads to a discussion about technology. That’s understandable, as technology is a powerful and essential part of any digital transformation initiative. But the fanciest tools and technology in the world achieve nothing without people, meaningful interactions and processes. The most critical people for digital transformation are, of course, your customers, who are a guidepost for your transformation goals. It’s a common mistake to only look externally at your customers and the experience they have. Many times, tackling the employee experience is equally if not more important, as employees are critical customers to your success. Other internal players include senior leadership, who must set the course and manage expectations throughout the organization, as well as key personnel critical for adoption and scale and those who can […]

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