IBM will be the fan engagement and data analytics partner for Scuderia Ferrari HP Scuderia Ferrari HP teams up with tech giant IBM to enhance digital experiences for Formula 1 fans through data analytics and innovative technology As technology continues to transform the sports industry , Formula 1 has emerged as a frontrunner in adopting innovations to enhance fan engagement. Considering it is the world’s most technologically advanced motorsport, F1 generates vast amounts of data during each race weekend, from car telemetry to pit stop timings. This data-rich environment presents unique opportunities for teams to connect with their global fanbase in novel ways. Against this backdrop, the partnership between Scuderia Ferrari, one of the most iconic teams in F1 history and IBM, a leader in enterprise technology and consulting services , marks a significant step towards redefining the fan experience in motorsport. What are the aims of Ferrari & IBM’s partnership? Scuderia Ferrari HP, the racing division of luxury sports car manufacturer Ferrari, has announced a multi-year agreement with IBM, set to commence on 1 January 2025. IBM and Ferrari This partnership aims to harness IBM’s expertise in data analytics and digital transformation to create innovative fan engagement solutions […]
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