Group of customer service representatives working at a call center The better the question How can we “fix insurance for good?” Many UK consumers are dissatisfied with their insurance provider. esure wanted to correct this – and transform its business. 1 esure is a well-established PE-backed player in the UK personal insurance market and has served home and motor customers since 2000. From day one, esure challenged market norms, offering some of the first online and digital insurance products and services. But in a fast-moving market, esure’s pace of innovation and change had slowed. With a burst of new energy and commitment, esure challenged itself to transform the insurance market – with an ambition to tackle poor industry practices that have reduced the UK’s customer trust levels to one of the worst in Europe. esure set out on an ambitious strategy to “fix insurance for good ”, transforming the business to become a leading pure-play scalable digital insurer, and to completely decommission its legacy IT systems. It developed a goal to provide market-leading customer experiences through generative AI (GenAI), other innovative technology and state-of-the-art data solutions, powered by a lean agile operating model. This required a shift from a […]