How Embracing Digital Transformation in Commercial Real Estate Saves Money and Creates Opportunities

Real estate, which arguably originated in the Roman period with the Roman law of property and possession , seemingly has few avenues for substantive change. Intuitively, this makes sense — after a couple of millennia, there are traditional real estate methodologies that rule the industry. However, despite the sparse change and innovation, recent developments and investments in technology have been made to modernize this field. Though real estate is rich in tradition and slow to change, there are potentially even richer opportunities for those who embrace real estate technology trends. The Emergence of Proptech Companies A newer generation is driving digital transformation in commercial real estate, and investors have taken notice. In 2021, venture capital firms poured $32 billion into future commercial real estate tech disruptors. Perhaps even more impressive, given economic uncertainty, inflation, and tech job layoffs, investors injected almost $20 billion into proptech companies in 2022. Talented developers work in proptech, and investors are willing to bet on their success. Nearly every department has sophisticated tools, such as sales teams with CRMs. Most commercial real estate departments, conversely, still rely on Excel spreadsheets and manual inputs. Proptech companies are working to improve that functionality to upgrade the […]

You may also like...