Data plays a crucial role in any digital transformation strategy, as it is the foundation upon which digital services and processes are built. Without reliable and sufficient data analytics, any investment in enterprise digitalization will not yield a return on investment. Understanding the concept of digital transformation is necessary to appreciate the significance of data. It involves leveraging digital technologies to develop or enhance business processes, products, or services. This is accomplished using big data, cloud computing, mobile technologies, and the Internet of Things (IoT). The significance of data in digital transformation cannot be overstated. Data facilitates identifying new opportunities, enhancing decision-making capabilities and operational efficiency. Big data, in particular, has assumed a more significant role in digital transformation initiatives. It refers to large volumes of data that may be structured, unstructured, or semi-structured. It may originate from internal sources such as ERP and CRM systems or external sources like social media posts and website clickstream data. This article delves into how data is critical to the digital transformation of organizations. Creating new products Since there is no one-size-fits-all answer, developing creative data and digital solutions is a complex undertaking for businesses. Stakeholders must be flexible and eager to […]