Digital transformation is the strategic adoption of various digital technologies, used for improving processes, productivity, enhancing customer care, improving employee experience, managing business risks and helping control costs. It is used to represent various tools, solutions and processes for developing customized, effective digital strategies for different organizations, and is essential for an organization to stay competitive in the modern business landscape. Digital transformation in retail can include a range of business opportunities that can focus on multiple technologies and strategies. It refers to the creation of new and innovative business models that can take advantage of the digital technologies to pursue new and improved revenue streams and new business models. Some Digital Transformation Stats A report suggests that 63% of retailers expect to spend more on business intelligence and data analytics and 35% on artificial intelligence. A study has found that 70.7% of retailers agree on digital transformation being an essential part of retail strategy. The Covid-19 pandemic sped up the digital transformation efforts by 97% . Photo by Luis Benito on Unsplash Role of Digital Transformation in Enhancing Customer Experience Consumers have more choices today than ever before, increasing the stakes for businesses to deliver innovative products and […]