Photo provided Brad Cooper, banking expert and editor at ATM Marketplace, joined Digital Signage Today via video link to weigh in on the Valley Bank digital transformation that was recently covered by Digital Signage Today editor Daniel Brown. Valley Bank’s Fifth Avenue flagship branch embraced major digital signage installations in partnership with Adrenaline, which provided design and implementation. In the wake of major financial sector news events like the collapse of Silicon Valley Bank , Cooper argues that the project is an example of how to engage customers and kindle confidence through combining cutting-edge technology innovation with the human touch. "You’re listening to what customers say and you’re engaging them in a conversation," Cooper said. "I think that’s really the secret sauce: How do you engage your customers in a conversation?" As mentioned in the interview, Daniel Brown and Bradley Cooper will both be at the joint ICXA and BCX Summit in Charlotte, NC this year. Users can register for the ICXA summit in Charlotte, NC with the discount code AMCEDIT20. The full video is available below, along with a full transcript; the interview has been edited for clarity and length. Images courtesy of Valley Bank/Adrenaline. Stock footage courtesy […]
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