Walking towards the Parallel Reality entrance at Detroit Metropolitan Airport. Photo Credit: Daniel Brown. Digital Signage Today editor Daniel Brown recently recounted experiencing Delta Airlines’ digital transformation , including in-flight touchscreens and the Parallel Reality Experience at the Detroit Metropolitan Airport. He reached out to Delta Airlines via email to learn more about the digital transformation, particularly the workings of Parallel Reality. Delta’s responses were provided by Catherine Morrow, senior communications coordinator at Delta Air Lines. Q: Can you tell me a little about the history of Parallel Realities and how it fits into the overall digital transformation strategy for Delta? A: Over the past decade, Delta has made significant investments in the airport experience, with major upgrades to terminal infrastructure and technology. One of our guiding principles is making our airports "seamless speed" — in other words, creating airports that customers can journey through at their own pace, hands- and touch-free. For years, we had looked for ways to improve flight information display boards — which by nature are crowded, built for use by many people at once. When we came across the technology Misapplied Sciences had created, we saw an opportunity to completely transform how customers receive […]
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