David’s Bridal has transformed digital bridal shopping. getty The bridal industry is steeped in tradition. But modern brides require a modern, digital customer experience. As the bridal world evolves, industry leader David’s Bridal knew it needed to transform to meet customers where they were. Chief Merchandising Officer Nancy Viall put it this way : “A key focus for us this year has been on reimagining our brand architecture and exploring niche opportunities to expand our product offering to our customers.” Instead of only selling wedding dresses, David’s Bridal aims to meet customers earlier in the planning process and expand to better meet brides’ needs. Online and App Planning Tools Today’s brides plan their weddings online by browsing Pinterest and social media before setting foot in a store. David’s Bridal created a digital experience to be with customers every step of the journey. David’s Bridal unveiled a host of digital wedding planning tools like apps with checklists and virtual vision boards that brides can create and share with family and friends. The brand also rolled out virtual styling services where brides create and share a mood board and invite their family and bridesmaids to the Zoom session to create a […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
