Innovation happens when unmet needs are addressed. Photo courtesy Dovetail Workwear Coastal Farm, a west coast-based retailer, says its people change pipe, feed livestock, hunt, fish, enjoy the county fair and rodeos, and get their "hands dirty, day in and day out." Kim Brownell, Divisional Merchandise Manager, says customers "enjoy the farm lifestyle" and are most likely to be female and drive a Ford F-250. There’s a good chance that many, perhaps most, customers of Coastal Farm have purchased a pair of bib overalls at some point. But until about five years ago, a female Coastal farm customer could only buy bib overalls that were designed for men. The need for women’s bib overalls has been growing for a long time as the number of women working in construction increased. According to the National Association of Women In Construction, women made up about 10% of the labor force in construction jobs in the U.S. in 2022. But the established players in the market kept producing the men’s bib overall they knew how to make so well. Outsiders Wake Up An Industry About five years ago, two women in the landscaping business, Kate Day and Sara DeLuca, were frustrated with […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
