How CFOs Drive Transformative Value – For Their Organizations And Outside Them

CFOs drive value across more areas than ever before – and not just within their companies getty The last few years have seen a rapid acceleration of digital transformation in enterprises – as well as the enhanced focus of CFOs and the finance function on technology. According to a PYMNTS article at the end of 2022, “[n]early half (48%) of CFOs say their investments in fraud and risk management systems were primarily designed to help maintain business operations amid the [Covid-19] pandemic.” And beyond issues relating to security, digital transformation is increasingly driving improved customer experience and relationships. In the banking sector this is especially important, considering that according to Forrester , 71% of American customers use online banking services every month. The need for CFO involvement in digital transformation was a takeaway from a recent conversation with Maria Elena Rieria, CFO of Terrabank, a regional and community-oriented financial institution in South Florida. Maria talked about how banks need to balance ease of access and use for customers with basic security. “We want to be able to deliver the highest level of client experience, but deliver it seamlessly so that the security component and cybersecurity do not inhibit the […]

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