How Celanese makes people central to its digital transformation

Sameer Purao, SVP, CIO, and CDO of the global specialty chemicals company, speaks with Heller Search CEO Martha Heller about his focus on the “why” of a three-pronged digital strategy. Credit: Celanese Celanese operates more than 50 large manufacturing plants across 27 countries, and has made several significant acquisitions in recent years, including Dupont’s $11 billion mobility and materials (M&M) business. At the same time, the company is undergoing a massive digital transformation. Sameer Purao, who joined Celanese as CIO and CDO in 2021, is keeping the team and company focused by making change management a core competency of his team, and ensuring a focus on value, agility, and purpose. What is the business transformation underway at Celanese? We’re leading a digital transformation focused on three pillars: the customer experience, manufacturing, and supply chain. We partner with our customers to provide a solution across markets ranging from automotive, electronics, apparel, medical and pharma, and more. We’re now providing customers an AI-driven digital platform with specific solutions built around product-grade selection for a wide range of applications. This robust AI platform streamlines communication outside of phones and emails, creating a uniquely tailored experience. We’re also digitalizing the entire process so […]

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