How can human-centered design improve the public sector service experience?

Big Data concept. Digital neural network.Business woman hand touching Introduction of artificial intelligence. Cyberspace of future.Science and innovation of technology. More government agencies are reassessing their current systems, turning to human-centered designs to improve their public sector service experience With the constant state of global change, departments have become increasingly passionate about the role of comprehensive digital transformation in this, particularly its role in enabling agile and personalized processes that can improve the experiences they deliver. Promoting a successful digital transformation through understanding people However, embarking on a successful digital transformation is not just about updating technology but also understanding how citizens will react to it, use it and adopt it. And a big part of transforming how the public uses digital government services is making the experiences more human. After all, serving people is an agency’s purpose. And yet, one of the biggest challenges in their transformation agendas is ensuring all demographics have equitable access. New systems that are not used, or are not used right, do not deliver the expected return on investment. People spend time re-learning, sending questions, asking others for help, or avoiding new systems, which can negate the expected benefits that come with a […]

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