getty The global economy has been unstable since the onset of the pandemic, impacting many growing businesses. The International Monetary Fund estimates that between 2019 and 2020, global GDP had its worst economic downturn since the Great Depression. It’s been an uphill battle for the markets ever since. Russia’s invasion of Ukraine, which is expected to cost the global economy $2.8 trillion (paywall) in economic output by the end of 2023, has also been a factor limiting business growth. Marketing can be the key that allows a business to scale. According to a Gartner Inc. survey , marketing budgets increased to 9.5% of total company revenue in 2022. That’s more than a 6% jump from 2021 across a variety of industries. Business growth and marketing go hand in hand. You need to make customers aware of your product to help them make a purchasing decision. By standing out from your competitors to build your clientele, you’ll be on a path toward advancing your business. Here are three tips that can enhance your marketing program and help your business grow, even in unsteady economic conditions. 1. Don’t plan blindfolded. There are two things every marketing team needs to understand deeply; […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
