HEROWORKS Accelerates Digital Transformation in Hospitality with AI Revenue Management Solution

– AI Chatbot: An AI-based automated response system exclusively for hotels – CRM (Customer Relationship Management): Up & cross-selling and customer-tailored product recommendation system The new service includes an AI Chatbot system that automatically responds to customer inquiries and a CRM system that offers customized product recommendations based on customer data. Through the chatbot, continuous engagement and management with customers are maintained, while AI marketing functions such as up-selling and cross-selling personalized products strengthen the digital transformation of hotel operations. Up-selling refers to suggesting higher-value alternative products to customers, while cross-selling involves encouraging customers to purchase related products together. Both strategies are effective marketing methods for enhancing customer satisfaction and increasing revenue. HEROWORKS’ ‘AI Chatbot’ service is an AI-based system that automatically responds 24/7 to customer inquiries regarding hotel information searches, room reservations, and questions arising during room use. This service collects and stores information through various channels such as booking engines and websites and learns data related to the hotel’s rooms, products, prices, and services to generate responses to customer inquiries automatically. Additionally, it allows hotels to monitor customer inquiries in real-time, supporting efficient management of customer queries. The ‘CRM’ service is a system that automatically proposes personalized […]

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