P rivately owned automotive retail group, Harwoods , has launched an e-commerce solution as part of its digital transformation project led by the UK team of global digital agency, DEPT®. DEPT ® has launched the first e-commerce site for Harwoods – the trusted retail partner of luxury car manufacturers including Aston Martin, Bentley, Jaguar, Land Rover and McLaren – to compete with disruptive, online-only dealerships. The established automotive retailer appointed DEPT® as its strategic digital transformation partner in 2020 to accelerate digital transformation and help it move to a hybrid business model. Harwoods CEO, Archie Harwood said: “We’re proud to have brought the prestige of the Harwoods brand customers have appreciated since 1931 into the future, empowering all types of customers to buy a car the way they want to.” DEPT® created a solution that not only opens a new sales channel for Harwoods but also sets a new standard for digital car buying, streamlining an end-to-end purchasing experience in as little as five minutes flat. The intuitive online experience puts the consumer in the driver’s seat. Letting them cruise through the process with a personalised interface and simplified journey, as well as transparent and easy-to-follow pages, pre-filled forms, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
