Harnessing the power of ISVs: A key to digital transformation

Luke Bainbridge, ISV Channel Manager, Westcon-Comstor Sub-Saharan Africa. Amid the tumultuous tide of today’s digital economies, businesses confront an array of risks and opportunities and are in constant search for solutions that can help them adapt, grow and stay competitive. One key player that has significantly influenced this shift is the independent software vendor (ISV). ISVs, whether globally recognised giants or small start-ups, create targeted solutions aimed at addressing specific business needs across various industries and sectors. In its essence, an ISV is a company that develops and sells software that runs on third-party hardware or platforms, whether on-premises or in the cloud. The solutions they create are designed to help businesses overcome challenges, enhance efficiencies or tap into new opportunities, contributing to their digital transformation journey. The DNA of an ISV To better understand how ISVs operate and how they benefit businesses, let’s consider the Azure Marketplace. Picture it as a hardware store for your digital projects. This marketplace is a robust platform that brings together the unique solutions built by various ISVs. If you’re in the middle of a project and realise you need a specific component, the Azure Marketplace has you covered. Just like walking into […]

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