back up feature image AI Competitiveness Traditional manufacturing and service companies need to leverage the new and explosive power of data and digital ecosystems to be competitive in the future, says IMD Professor of Strategy and Digital Transformation… The old industrial world in which legacy companies simply sold products and services is disappearing, and will soon be replaced by a new digital world in which data also plays a powerful role, says Mohan Subramaniam , Professor of Strategy and Digital Transformation at IMD. “I firmly believe that the days of the world of pure products are numbered. Slowly and steadily, we will be forced into this new world and have to work out how to operate in it,” he said in an I by IMD Book Club discussion on his book The Future of Competitive Strategy: Unleashing the Power of Data and Digital Ecosystems , led by IMD Professor of Strategy and Innovation Patrick Reinmoeller . Subramaniam’s book explains in detail how legacy firms can reshape their business models to tap into the power of data and digital ecosystems to forge a new competitive strategy. While legacy firms have always used episodic data from discrete events such as the […]