Panelists from l. to r.: Bram Broeks and Adriaan Buijs of GS1 Netherlands, Dominique Guinard, Digimarc, and Sarah Doery, CEC-HQ. If you’ve ever scanned a barcode—chances are you may have at a retail self-checkout—you’ve already met GS1. But at the AIPIA & AWA Smart Packaging World Congress in Amsterdam late last year, it became clear that the humble 1D barcode’s days are numbered. “We’re not just talking about a new barcode,” said Adriaan Buijs, key account manager, foodservice business development and customer relations for GS1 Netherlands . “This is a call to action to help accelerate the circular economy—and it’s powered by connected packaging.” Welcome to the world of the GS1 Digital Link. The Great Migration: From 1D to 2D By the end of 2027, GS1 expects that retailers globally will be able to scan the new 2D barcode—specifically, the QR Code powered by GS1, which embeds a Digital Link. This is no small feat. “This isn’t law,” Buijs clarified, “but it’s a global commitment. It’s happening. Every day, new members are signing on.” Read this related article, “Supply Chain Eyes 2027 for Switch from 1D GTIN to Digital Link 2D Barcodes” Among early adopters: Procter & Gamble, Unilever, […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
