Growing patients – changing expectations: meeting the challenge with digital transformation

The fourth webinar of the 2023 Digital Excellence Series from Align Education took a closer look at treating children and teenagers. Dr Guy Deeming and Dr Simonetta Meuli detailed how they approach younger patients, the technology they rely on and why treating them is entirely different from treating adults. Setting the scene for his view on the importance of a digital workflow, Dr Deeming explained there’s now a big gap between teenagers and middle-aged adults. He stressed that Generation Z – those born between 1997 and mid-2000s and Generation Alpha – youngsters born after 2012 are a ‘visual demographic’, adding: ‘They want everything on-demand and they want it to adapt to their needs in a very dynamic fashion, and we, as orthodontists and as service providers must try to find a way to embed that visual, on-demand element into their experiences… ‘Being a digitally adept and dynamic organisation that can evolve and recognise the need to change is absolutely essential if we are going to future-proof ourselves for the needs of Generation Alpha and beyond.’ This includes using social media to reach younger patients, he stressed, because they look to their contemporaries on social platforms for advice and reviews. […]

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