The Department of Justice filed a lawsuit against Google, accusing the tech giant of anticompetitive behaviors that ‘severely weaken, if not destroy competition in the ad tech industry.’ A Google spokesman said the lawsuit ‘attempts to pick winners and losers.’ Photo: Al Drago/Bloomberg News The latest U.S. lawsuit against Google compounds the legal issues the company faces worldwide while broadening the scope of the government’s allegations around the tech giant’s online advertising business. The suit also comes as Google faces one of the most competitive environments for its core business in recent memory, with the rise of apps such as TikTok and emerging artificial-intelligence programs fracturing the attention of internet users. Last week, Google completed its largest layoffs in company history, signaling it feels pressure to cut costs. Google is now in battle mode. It has hired high-powered lawyers, including a former litigator from the Justice Department’s antitrust division, to build a defense as it tries to protect its position in the search, mobile-software, online-video and ad-tech businesses that helped make it a $1.2 trillion company. Those four self-reinforcing pillars have helped create the world’s largest digital-ad business, bigger than that of rivals such as Meta Platforms Inc. and […]
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
K&X Design and Investment Technology, LLC
Invest The Invisible Impact
