Google’s new report, titled " The Digital Opportunity of Sub-Saharan Africa , " shows the company generated an estimated $16 billion in economic activity across Sub-Saharan Africa for businesses. Report reveals Google products and services drive $16 billion in economic growth in sub-Saharan Africa Google’s products and services generated $16 billion in economic activity in Sub-Saharan Africa in 2023. The Android App Economy generated over $700 million in revenue for developers in Sub-Saharan Africa. Digital transformation in the region could unlock more than $2 in broader economic value for every $1 invested in digital technologies by 2030. ADVERTISEMENT Recommended articles markets Meta faces legal action in Kenya over layoffs of content moderators markets 5 major factors driving positive perceptions of China in Africa markets Coca‑Cola is planning to invest $1 billion to support long-term, sustainable growth in Nigeria You might not think about it while scrolling through YouTube or searching for the best local restaurant on Google, but those everyday actions contribute to something much bigger. In 2023, Google’s suite of products and services, such as Search, Ads, Google Play, YouTube, Google Cloud and Google advertising tools generated an estimated $16 billion in economic activity across Sub-Saharan Africa for […]
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