Goodyear, which generates about $21 billion in annual sales, has named a chief digital officer and a new CMO. The Goodyear Tire & Rubber Co. is racing along with big ambitions for digital transformation. And it hired a pair of senior executives to lead the way. First, it named Mamatha Chamarthi as senior vice president and chief digital officer. Goodyear already generates about $21 billion in annual sales. The company also hired Will Roland as senior vice president and chief marketing officer. Both Chamarthi and Roland will report to chief executive officer and president Mark Stewart. Goodyear’s new executives Chamarthi previously served as chief software business growth officer for Stellantis, responsible for creating and leading a significant software business. At Stellantis, she also served as chief information and digital officer overseeing global connected vehicle initiatives, cybersecurity, and enterprise information technology (IT). Earlier in her career, Chamarthi held leadership roles at ZF Friedrichshafen AG, Consumers Energy and Daimler Group. In this new role for Goodyear, Chamarthi will oversee all aspects of digital businesses, in addition to traditional CIO responsibilities. She will also establish and execute a comprehensive digital strategy, encompassing solutions for products, plants, services, and processes, Goodyear says. advertisement […]
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