Illustration: Sarah Grillo/Axios The generative AI revolution will be monetized, but nobody can yet say exactly how. The big picture: It seems logical that if AI can conduct conversations and produce images, companies will figure out how to use it to build revenue and profits — but there’s no guarantee, and the technology could also become a money sink for early adopters. What’s happening: In the short to medium term, the winners will likely be the owners of the foundational AI models — like Microsoft and OpenAI — who can charge others to use them for experiments and new applications. If those experiments in applying generative AI’s capabilities to specific commercial problems and consumer desires succeed, then we might see broader new businesses emerge built on tech’s two time-tested business models, advertising and fees or subscriptions. In the meantime, the news around projects like ChatGPT and Bing AI may quickly shift from the gee-whiz world of mindblowing sci-fi breakthroughs to very mundane nuances of B2B pricing. Driving the news: As it rolled out the generative-AI-enabled version of its Bing search engine, Microsoft also announced big hikes in the price for outside developers to plug their programs into Bing via […]