Currently, Gen Zs’ travel retail shopping behaviour demonstrates a strong degree of apathy, according to the m1nd-set research. Gen Z travellers are generally less engaged with the duty free shopping experience. They are less likely to purchase in store, and when they do shop, they spend less. Although current shopper behaviour among the young Gen Z traveller demographic does not show engagement or excitement with the duty free and travel retail offer, this is a clear contrast with their potential, the latest research from m1nd-set reveals. Following significant interest among industry partners and stakeholders in this young, high-potential age-segment, the Swiss-based travel and travel retail research agency, has published a study which focuses on how these young care-free shoppers behave when travelling. It is not so much their current behaviour in travel retail which are cause for excitement, m1nd-set says, but how this will evolve as the segment ages, matures and sees their purchasing power and propensity to travel increase and dominate vis a vis other segments. m1nd-set owner and CEO, Dr. Peter Mohn explained: “In the same way that the industry has been Chinese consumer centric and focused on Millennials in recent years, it is imperative for businesses […]
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